Pest Control Marketing 101: 3 Ways to Get New Customers

For most homeowners, bugs are an unpleasant fact of life – which means that it shouldn’t be difficult to market your pest control business to interested customers who are looking for quick and effective extermination.

If you’re hoping to gain new customers for your local Alabama pest control business, put these helpful marketing tips into practice today:

• Start with visual advertising. Any potential client that sees a creepy, crawly critter is likely to shrink back in terror. When you use visual advertising with images of unpleasant pests, like cockroaches or mice, a customer will be more likely to contact your company for service since they want to avoid an infestation in their home at all costs.
• Images of insects can be used in both online and offline advertisements, as well as on your official website to remind customers of what you’re there for.
• Face the facts. Many times, homeowners are willing to overlook the need for professional pest control because they feel that it doesn’t apply to them. But when you present your customers with cold, hard facts that are difficult to overlook, they will be more likely to contact your company for help.
• In your advertising campaign and on your website, make sure that customers understand the need for professional pest control over using a DIY product. For example, many customers are likely to misuse an over-the-counter pest spray in the house, which could cause health problems for pets and young children over the long term. In this case, contacting a professional exterminator is preferred for the safe handling of pesticides!
• Get involved in your community. If you already have an online and offline advertising campaign in place, it helps to roll up your sleeves and get involved in your local community to encourage personal references and word-of-mouth referrals.
• This may involve supporting a local charity or volunteering at a community event so that customers will soon recognize your business name as a top choice in citywide or regional pest control services. It’s also recommended to network with other small local businesses that can support one another in joint venture partnerships to affordably get the word out about your company.

The good news is that all of the tips listed above can make the most out of your existing marketing campaign. Even better, participating in community programs is a virtually free form of advertising that will help you to gain hundreds of new customers!